“Mr. Chayaton Makthan” Chief Marketing Officer, TAT Corporation Public Company Limited or TAT, a distributor of skin care products under the Plantnery brand, revealed that from the overview of the Thailand beauty products market in 2021 only in the country has a total market value of 1.75-1.90 billion baht and is expected to grow at least 5% despite being affected by the lockdown of the Covid-19 epidemic. Skincare continues to grow well and the market value is higher than other types of beauty products.
He also said that in the fourth quarter of this year, the company is preparing to launch a new product which is Plantnery Tea Tree Probiotic, a natural product from tea tree extracts of the state of New South Wales Australia. It focus on taking care of acne problems, control oiliness and tighten pores. By combining the power of “Natural Probiotics” from 7 types of natural probiotics to help strengthen the skin. It consists of 3 new products: Tea Tree Probiotic Serum, Tea Tree Probiotic Clay Mask and Tea Tree Probiotic Sleeping Mask. Available in convenient sachets at a price of 39-49 baht per pack in order to reach more Plantnery’s customer groups. The Plantnery still maintains the concept that #acnedon’thavetobeexpensive. It distributed through retail stores, modern trades, 7-11, Family Mart, Nine Beauty (CJ Express) for about 12,000 branches and it is expected that such channels will generate sales of at least 250 million baht in the year 2022.
In the second quarter, Plantnery has launched a new product, Plantnery Aloe Vera Gel, a large 280 ml. By using Active Ingredient, alovera extract from California, USA. It is sold at only 99 baht and has been well received by consumers within a short period of time. In just one month, this product was ranked as the #1 best-selling aloevera gel on Shopee platform.
Currently, products under the Plantnery brand are distributed online, whether Shopee Mall, Lazada Mall, Konvy, Watson or through Social Commerce channels and are available in department stores and top leading stores such as Watson, Nine Beauty, CJ Express, Central, King Power, Eve and Boy, Multi Beauty, Beautrium, All About You and etc.